What not to post on social media

LinkedIn is the ‘professional’ social network where you connect with colleagues, business acquaintances, former classmates and co-workers. There is a certain tone that is expected on LinkedIn. If I had seen this post on Twitter or Facebook, I may have winced, but otherwise would not have thought twice about it. Seeing it on LinkedIn however, I was rather taken aback.
 
This got me thinking about social media and the different personas that we adopt when using other platforms to present ourselves in the best way and the different content that we post on various networks, and indeed how businesses can consider this as well.
 
This is not the first instance of seeing posts on LinkedIn that would be better suited to another social platform. Inappropriate profile pictures are rife: alcoholic beverages in hand, photos obviously taken on a night out, girls pouting with their cleavage out, men brooding in vest tops. 
 
Your employers and potential employers will be looking at your LinkedIn profile and people often judge based on appearance, so you need to present yourself in a professional manner, even in your profile picture.
 
These days, most people have their profile more than one social media platform. In fact, research from 2014 found that more than 42% of adults use more than one social media sites. This is likely to be because different sites serve slightly different purposes.
 
 
LINKEDIN
It should go without saying that LinkedIn is where you should present the best, most professional version of yourself. Connecting and sharing information with your colleagues, bosses and potential future employers means that you should avoid anything that may cause offense or portray you in a bad light. That means don’t be rude, racist, sexist – even if it’s a joke that may seem ok to post on Facebook; that’s a social network with your friends, so it’s different.
 
LinkedIn is a place to demonstrate knowledge of your industry and show what a great employee you are – humble bragging is wholly encouraged as you are essentially advertising yourself as a valuable asset to your company. Use the new(ish) LinkedIn Pulse to publish your own insightful articles, you can even re-use articles you have written on your work or personal blog. Just bear in mind what you’re sharing – is it suitable and relevant to your professional network? If you work in accounting technology but keep a makeup blog in your spare time, LinkedIn Pulse is probably not the place to share your latest contouring tutorial.
 
Equally, when you’re representing your company and using your business page to promote your brand of product, don’t bombard the news feed with endless sales messages. And don’t make your company page just like a resume, as marketing expert Jeff Bullas advises – write a compelling summary and add your products and services with jobs and career info and connect with your employees. But don’t just post about your office goings-on and own work all the time: LinkedIn is a forum for industry discussion and nobody likes someone who talks about themselves all the time.
 
 
FACEBOOK
Facebook is one of the most popular social networks with around 1.65 billion monthly active users,[1] and is most commonly used to share photos and information with close friends. Many people choose to have their profiles as private and ‘friend requests’ and a newsfeed with a specific algorithm means that you only see posts from friends, brands or businesses you choose to, making it the most personal social media.
 
Facebook tends to be where people make big announcements, from passing their driving test to expecting a baby. It’s used for sharing amusing anecdotes and holiday photos and inviting people to events and parties. Just don’t add drunk or embarrassing photos that you may regret and don’t add your boss, especially if you tend to share personal content and if your settings aren’t set to ‘Friends only’ privacy!
 
Although Facebook use is declining among younger users, it has become a popular way to find out news and to share amusing videos. Companies such as LADBible and The Dodo rely heavily on users sharing their content on Facebook.
 
In business, Facebook is one of the more commercial social networks, so it’s an opportunity to keeps things light and entertaining – even for B2B brands. Facebook ads are also a great way to boost traffic and generate leads.
 
 
TWITTER
Twitter has become a popular platform for voicing your opinion to a wider audience and connecting with brands and even celebrities. Twitter is much more open than Facebook, so things shared on here tend to be less personal.
Twitter by its nature is fast, short and digestible: just 140 characters on a chronological real-time timeline. People tend to share images, GIFs, polls, headlines with links to news and blogs and even short videos. The hash sign has is now synonymous with hashtags rather than indicating a number as it used to a decade ago. It helps you to join in a discussion, which has lead Twitter to become something of an open forum.
 
The presence of brands also makes it a popular marketing tool for marketers, both B2C and B2B. They can join in discussions or jump on hashtags, but beware of using a hashtag that tenuously links to your business offering as it is transparent. Some companies now even have a dedicated customer support Twitter account as so many people now turn to Twitter to voice their complaints or praise about a brand or product.
 
The openness and accessibility of Twitter is one of the things that makes it great, but it also means you need to proceed with caution. Beware of trolls (and don’t become one yourself). If you’re joining in a discussion with someone you don’t know, try not to offend anyone.

INSTAGRAM

Instagram was THE social media platform of 2016. Full of filters, seflies and more pictures of food than you’ve had hot dinners. I heard on the radio that a girl’s new year’s resolution for 2017 was to only post one selfie a week. Instagram has turned people into narcissists, addicted to the likes and comments they get from their selfies. Yes, Instagram is the best platform for sharing your selfies but Avoid over-doing it unless you want to look narcissistic too.
 
Instagram is also becoming more and more sexually explicit: beauty and fitness photos have become increasingly explicit to sometimes verging on the brink of pornographic. Men in the gym want to show off their torsos and cut with the pants swung so low and girls show off their pert posteriors in bikini bottoms on the beach. If you’ve got it, flaunt it; but just don’t do it to the point where you’ll make people think, “Put it away!”
 
Businesses are beginning to get the hand of Instagram, especially now that adverts are incorporated in the feed. It can be hard for B2B businesses, especially those that offer services or software rather than physical, tangible products. But there are ways to get creative and show your brand’s personality: take pictures of what happens in the office and behind the scenes, share screengrabs or videos of reports or the software in action. Just use your imagination!
 
So heed the warnings… think before you post and consider whom you are sharing your posts with before you click publish on social media. 

[1] https://www.impactbnd.com/blog/the-difference-between-facebook-twitter-linkedin-google-youtube-pinterest

Upcoming Disney Film Remakes and Spin-offs to Get Excited About

Everyone is talking about the new Beauty and the Beast film and early reviews show that it’s a well-made remake that stays true to the animated original.

 
Disney has had solid success over the last couple of years thanks to its Cinderella and The Jungle Book remakes, both of which were well received by audiences and critics alike. Cinderella won a BAFTA for its costumes and the latter won a BAFTA and Oscar for Best Visual Effects.
 
The early 90s saw Disney go through a renaissance with films such as The Little Mermaid, Aladdin, The Lion King and Beauty and the Beast becoming instant classics. Disney is now looking to replicate this renaissance with a combination of live action and visual effects in a wave of new films.
 
Here’s what’s up Mickey Mouse’s sleeve for the next few years…
 
 
Beauty and the Beast
Release Date: March 2017
Known Cast: Emma Watson, Dan Stevens, Luke Evans (voices of: Ewan McGregor, Ian McKellan and Emma Thompson)
Director: Bill Condon
Writer: Stephen Chbosky and Evan Spiliotopoulos

  

  

What we know: The film’s release is imminent and a handful of clips and trailers have been released. From what we can tell, the adaptation looks pretty true to the original Disney animation, with some scenes looking like-for-like, see teacup Chip blowing bubbles at Belle and Belle doing a Sound-of-Music-style twirl atop a hill.
Emma Watson is playing Belle, excellent casting, and from the sound of the clips released, she has a beautiful singing voice to match her beautiful looks. It’s hard to tell what sort of Beast Dan Stevens will be under all the CGI, but he’s got the snarling and shouting down! Plus there’s a host of famous faces lending their voices to the animated homeware. We can’t wait to be their guest!
 
 

Mary Poppins Returns
Release Date: 2018
Known Cast: Emily Blunt, Meryl Streep, Colin Firth, Emily Mortimer, Ben Whishaw, Lin Manuel Miranda
Director: Rob Marshall
Writer: David Magee  

 

What we know: Rather than a remake, this is more of a sequel; it’s slated as Mary Poppins Returns. Emily Blunt is playing the titular character, and Julie Andrews is reportedly thrilled with the casting – and she is rumoured to be playing a part in the film herself. Disney has just released the first image of Blunt as the magical nannyk, toting her trademark carpet bag and hat.
 

  Colin Firth is also in the line-up, we’re not surprised: he’s the go-to posh English gent. And everyone’s favourite actress Meryl Streep is also slated for the film: she’s re-joining director Rob Marshall after their musical Into The Woods. Emily Mortimer and Ben Whishaw have been cast as Jane and Michael Banks, so we can presume that the children are all grown up now, but Mary Poppins doesn’t seem to have aged. We’re also excited to see Hamilton’s Lin Manuel Miranda joining the cast, he’s bound to bring some Supercalifragilisticexpialidocious fun, song and dance to the film. We can’t wait to see how it all plays out! 

101 Dalmatians (Cruella)
Release Date: (pre-production) 2018
Known Cast: Emma Stone
Director: TBC
Writer: Kelly Marcel

  
What we know: Much like Maleficent, this will be an origin story of a Disney villain. Emma Stone has been cast as the devilish fashionista and with her big, animated eyes she’ll be great at showing a range of emotion, although it remains to be seen whether she started out as a nice person and went through something to turn her evil or if she was always bad to the bone.


Mulan
Release Date: November 2018
Known Cast: None (Jamie Chung, Zhang Ziyi, Malese Jow and Rinko Kikuchi rumoured for lead)
Director: Niki Caro
Writer: Rick Jaffa and Amanda Silver

  

What we know: At this point, we don’t know much, It will be interesting to see how the casting plays out – there were rumours that Jennifer Lawrence would play title role, but these have been shut down with Disney confirming that they would not “whitewash” the film and all primary roles will be played by Chinese and Asian actors. There are a lots of names in the mix to play the heroine at the moment… so it will be interesting to see who wins the part of Mulan, and who will be the wise-cracking Dragon, Mushu, originally voiced by Eddie Murphy.

  


The Lion King
Release Date: (pre-production) TBC
Known Cast: (Voices) Donald Glover, James Earl Jones
Director: Jon Favreau
Writer: Jeff Natanson

   

What we know: This is going to be another CGI remake of a classic animal cartoon, much like the Jungle Book. In fact, John Favreau directing after his success with the Jungle Book. The Jungle Book 2 has reportedly been put on hold while The Lion King is in planning and production.
 

In terms of voice casting, Donald Glover will be Simba: he is the next big thing in Hollywood, and was recently cast as young Han Solo in Star Wars reboot. James Earl Jones is returning as Mufasa after voicing him in the original animation – it’s so iconic, nobody else could really do it, but it will be interesting to see if he plays the role any differently.
Dumbo
Release Date: (pre production) 2018
Known Cast: (Rumoured: Will Smith, Tom Hanks)
Director: Tim Burton
Writer: Ehren Kruger

  

What we know: Tim Burton has signed on as director for the Dumbo remake, which seems an interesting choice as Burton is known for his kooky, Gothic style – he will no doubt work wonders with the Pink Elephants scene, but does he have the delicacy to handle Dumbo’s tender relationship with his mother? According to the Hollywood Reporter, “The new take involves the adaptation of the original movie while adding a unique family story that parallels Dumbo’s story.” It has been reported that real elephants will not be used: the film will be a combination of live action and CG technology, which will be used for the elephants.


Aladdin
Release Date: TBC
Known Cast: None
Director: Guy Ritchie
Writer: John August

   
 

What we know: Disney has recently recreated the Aladdin story on stage for Broadway and the West End, which has received rave reviews, and now they are bringing it back to the big screen too. Guy Ritchie will be directing so it will be interesting to see how he updates the traditional story – maybe he will make it gritty and action-packed like he did with the Sherlock Holmes re-launch. Dan Lin, who was a producer on the Sherlock Holmes movies for Warner Bros, is producing what Disney says will be an ambitious and non-traditional take on Aladdin.
  

 

It will be interesting to see how they recreate the Genie that was made so iconic in the original by the late Robin Williams. Slash Film reported that there’s tons of unused material left over from Williams’ recording sessions from the 1992 film, but he reportedly left behind a will that prevents Disney from using any of it for the next two decades.


The Little Mermaid
Release Date: TBC
Known Cast: None
Director: TBC
Writer: Lin Manuel Miranda (music)

  
What we know: Confusingly, as well as the Disney remake, Focus Films was also in the process of making a film (much like when we had Snow White and the Huntsman and Mirror Mirror released around the same time) and Chloe Moretz was attached to the Focus project, but has since pulled out to focus on herself. Disgraced Disney darling Lindsay Lohan has offered herself up for the role but is probably too old to play the 16-year-old mermaid, even if her hair is the right colour.

 
One thing we do know is that Lin Manuel Miranda will be writing the music alongside Alan Menkin after his success on the Moana soundtrack. Miranda is a big fan of The Little Mermaid, he even named his son Sebastian after the crab in the film!